|  |  CLAIRVUE
vous propose | | Police |
 POLICE, the first of the Group's core brands, was launched at the beginning of the Eighties and was created with the goal of selling an entire range of sunglasses models associated with a single strong brand image, introducing in Europe a product based on a depiction of an "aggressive urban" American lifestyle. In 1996, De Rigo revamped the POLICE line in order to shift its target market from aggressive urban young adults to more mature adults (ages 15 to 45) with higher discretionary spending power. During 2000, the Company continued to invest money in communicating this shift worldwide. Since 1999, Bruce Willis has served as the spokesperson for the POLICE brand. David Beckham, the Manchester United and England soccer star, is currently the spokesman for the POLICE sunglass campaign in the United Kingdom and Japan. For the new 2002/2003 publicity campaign, George Clooney, who wears both Police eyeglasses and sunglasses, will promote the line of eyewear worldwide. Product is one of the key-elements of the brand's success. The collections are always characterized by a very large number of models (25 to 40 models per season) and colours with a constant search both for technical and aesthetical details..
 
 |
|
|
